NFT Loteria
05.23.22 NFTs
Team Snickerdoodle Labs
By Team Snickerdoodle

NFT Lotería

*Update: As of May 2022, we are still working on NFT Lotería but hoping to launch Winter 2022 and look forward to sharing more soon.

Snickerdoodle, an NFT data and privacy platform, has announced that it is partnering with FTX to launch NFT Lotería, a game centered around a series of community-focused NFTs derived from Lotería, an image-based game ubiquitous in the Latinx community. The NFT series will highlight Hispanic artists, and its sales will benefit national Hispanic nonprofits including the Hispanic Heritage Foundation, the Latino Community Foundation, and the Rising Tide Network. Proceeds will focus on engaging and training young Hispanic Americans to enter the tech sector and the emerging blockchain industry.

La Galleta
La Galleta
El Senador
El Senador

“Lotería is a universally beloved, family-oriented game that highlights the best in Latinx culture. The NFTs and the game it inspires will help us to bring the next generation of web technology to local Hispanic youth,” said Jonathan M. Padilla, CEO and Co-Founder of Snickerdoodle. “We are excited to work with young, upcoming artists and to leverage the best technology in the blockchain industry to empower communities of color and generate resources to train the next generation of Hispanic engineers and coders,” Padilla added.The NFTs created as part of the Snickerdoodle Lotería auction will be sold and made tradable exclusively with FTX both domestically and internationally, minted on Solana, and the game functionality will be developed in the coming months. Each of these partners has donated the use of their platforms for this initiative. 

Sina Nader, Head of Partnerships for FTX.US, commented on the initiative, “We’re excited to partner with this group of industry experts to create a unique NFT experience that has a positive impact on a community. I’m thrilled to make our best-in-class platform available to support the non-profit efforts of the Hispanic Heritage Foundation, the Latino Community Foundation, and the Rising Tide Network.” 

Yat Siu, executive chairman and co-founder of Animoca Brands, said, “We see NFTs as stores of culture, and culture is enriched when it encounters other cultures. With its emphasis on highlighting artists from American Hispanic and broader LatAm backgrounds, NFT Lotería not only creates opportunities for Hispanic communities, but it also enriches the entire web 3.0 ecosystem by introducing novel and diverse world views and cultural elements.”

“ We are excited to work with young, upcoming artists and to leverage the best technology in the blockchain industry to empower communities of color and generate resources to train the next generation of Hispanic engineers and coders. ”

- Johnathan Padilla, CEO and Co-Founder of Snickerdoodle Labs

This effort was made possible through the cooperation of phenomenal nonprofits that have engaged in tireless work to increase the number of young Hispanics participating in the technology and, more recently, blockchain communities. 

“A big part of what we do at the Hispanic Heritage Foundation is to expose and guide our amazing network of vetted Latinx talent to pathways to underrepresented sectors,” said Jose Antonio Tijerino, president and CEO of the Hispanic Heritage Foundation. “An area of focus through Jonathan Padilla’s leadership is tech and blockchain. We are thrilled to partner with Snickerdoodle and FTX in this exciting effort that will also include art and culture along with fintech.” 

Marcela Muñiz, the Latino Community Foundation’s Vice President of Philanthropy, echoes this sentiment: “Latinx entrepreneurs are vital to a thriving economy and a California that works for all. This is why the Latino Community Foundation is committed to investing in their ingenuity and creativity. We are grateful for new partners like Snickerdoodle who are working to build a more inclusive tech sector that unleashes the power of Latinx entrepreneurs.”

As Hispanic Heritage Month comes to a close, this announcement symbolizes a long-term commitment from Snickerdoodle and its partners to find diverse technical talent, correct historic disadvantages, and highlight the amazing contributions that the Hispanic community has made in the worlds of art, culture, business, entrepreneurship, as well as the broader community. The NFTs are expected to drop in early December and anyone interested in purchasing them can join the waiting list for them at

About Snickerdoodle

Snickerdoodle is a blockchain technology company protecting user privacy and distributing value to all stakeholders by reimagining the relationship between people, brands, and data. Snickerdoodle Labs enables self-sovereign identity and fully protects user privacy through a tokenized data architecture, allowing people to securely own and monetize their data. Snickerdoodle is backed by top investors including Kenetic Capital, Blockchain Capital, Alameda Research, Tribe Capital and others. For more information, visit

About FTX

FTX is a centralized cryptocurrency exchange specializing in derivatives and leveraged products, built by traders for traders. It supports the most commonly traded cryptocurrencies, and offers user-friendly desktop and mobile apps with multiple order types, making the exchange suitable for beginners and seasoned professionals alike.

About Solana

Solana is the most performant blockchain in the world. It gives developers the confidence to build for the long term by delivering predictable scaling without compromising security or composability. Solana’s performance is driven by intra-shard parallelism, which is capable of processing thousands of smart contracts at once, and by Proof of History, an innovation in distributed timekeeping that unlocks low-latency, sub-second finality across the global state. To learn more, please visit

About Hispanic Heritage Foundation

Established by the White House in 1987, the Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.

HHF’s work is focused on “a Latino to help hundreds more” through a unique cycle of leadership built on a high-profile, year-round continuum of sustainable programs, including the Hispanic Heritage Youth Awards, Latinos On Fast Track (LOFT), Hispanic Heritage Awards and Public Awareness Campaigns.

About Latino Community Foundation

LCF was founded in 1989 as an affinity group of United Way of the Bay Area to increase workplace donations to Latino organizations. In 2003, Sandra Hernandez, then President and CEO of The San Francisco Foundation (TSFF), established the Foundation as a supporting organization of TSFF, appointed new leadership, and expanded the work of LCF. In 2016, LCF became an independent statewide foundation on a mission to unleash the power of Latinos in California.

Uniquely positioned at the intersection of corporate, political and grassroots power, LCF creates and nurtures relationships designed to accelerate impact in unprecedented ways. To date, LCF has created the largest network of Latino philanthropists in the country, invested over $17M in 150 grassroots Latino-led nonprofits across the State, and launched one of the largest campaigns to mobilize the Latino vote in California. LCF hosts the Latino Nonprofit Accelerator, a groundbreaking capacity building initiative that gives grassroots nonprofits access to world class branding and fundraising support.

The Rising Tide Network

The Rising Tide Network is a diverse group of investors, founders and professionals who have decided to collaborate and support each other’s projects. Each member of the Rising Tide Network has agreed to commit capital, connections, and advice to help each other’s projects succeed. Initially, this is an opportunity to get early access to companies founded by experienced entrepreneurs within our community, but the broader purpose is to leverage this network to provide investment and mentorship for future generations of underserved entrepreneurs.


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